2.  > Campus ASEAN Short-term Program between Graduate School of International Development (GSID), Nagoya University & Faculty of Economics, Chulalongkorn University (Oct.7-15, 2013)

Campus ASEAN Short-term Program between Graduate School of International Development (GSID), Nagoya University & Faculty of Economics, Chulalongkorn University (Oct.7-15, 2013)

最終更新日時 2013/10/30

During Oct.7-15, 2013, GSID welcomed and hosted five Master students and an accompanying supervisor from Faculty of Economics, Chualongkorn University, to join Campus ASEAN Short-term Program with students and faculty members of GSID. The program included lectures, seminars held by enterprises of Central Japan, factory tours and culture excursions.


Campus ASEAN Program (officially, called as Re-Inventing Japan Project) aims at fostering a new generation of leaders in international cooperation who can bridge ASEAN region and Japan in the future. In this short-term program, we got collaboration from widely well-known companies, such as TOYOTA, DENSO, DGM MORI SEIKI and BROTHER to hold workshops and factory tours. These companies represent Monozukuri of Central Japan Area. We expected participants for this program could broaden and deepen their knowledge and understanding of current situation of Japanese business, particularly, management strategies, history, culture and inter-enterprises supply chain of Japanese companies. Moreover, we also arranged culture tours for participants to visit the interests of places of Nagoya and Iga Ueno.


Below is the schedule of this program.


  • Oct.7, Introduction to “Cool Japan” Strategy and Power of Anime
  • Oct.8, TOYOTA Commemorative Museum of Industry and Technology & Excursion of the interests of places of Nagoya
  • Oct.9, Lecture on History of TOYOTA Automobile & Factory tour at TOYOTA Motomachi Plant
  • Oct.10, Workshop at DENSO
  • Oct.11, Special seminar and factory tour at DMG MORI SEIKI & Culture tour in Iga Ueno
  • Oct.15, Lecture on Supply Chain Management & Workshop at BROTHER


In the introduction to “Cool Japan” Strategy and Power of Anime, Ms. Yuki Shimazu, Doctoral Student of GSID, briefly introduced strategy of Japan’s government to promote Anime and Manga as part of Japanese Culture to the world. She also explained the different imagines of robot between Japan and the western world and the development of robot industry in Japan.


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During the tour to TOYOTA Commemorative Museum of Industry and Technology, participants joined a short-lecture on the history and technology development of TOYOTA Group. They also got chance to touch the machines and tools, to experience the Monozukuri by themselves. As a result, participants knew as much about Monozukuri of Central Japan.


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The lecture on History of TOYOTA Automobile, taking TOYOTA as a case study, provided introduction to the most important three factors for the establishment of Capitalism. They are capital, technology and Ethics. Firstly, Prof. Nishimura introduced capital investment to TOYOYA from MITSUI & Co., Ltd. during the developing period of TOYOTA. Secondly, the lecture briefly explained the implementation of mechatronics of Karakuri Ninkyo, which is a traditional technics of Central Japan, from automatic loom to automobile. Thirdly, the lecture reviewed the influence of ZEN on the ethics of Capitalism in Japan. In addition, Prof. Nishimura summarized the relationship between punctuality of Japanese and influence of monsoonal climate in the Temperate area on farming in Japan.


A DVD titled as “75 Years of TOYOTA” was shown to participants in the lecture before the factory tour at TOYOTA Plant. This DVD introduced history, development and firm spirit of TOYOYA. During the factory tour, participants listened to the explanation on TOYOTA manufacturing system, management concepts and so forth. They also observed the dynamic process of Welding and Assembly by both human being and industry robot in the assembly lines.


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In terms of workshop at DENSO, the profile and technology development of the company were introduced in the beginning of the workshop and tour at DENSO Gallery. Then, participants were assigned two topics on the past and the future of DENSO to discuss in groups. The topics include “What has helped DENSO to become DENSO today?” and “What is important for DENSO to grow even further?”. The workshops ended by the Q&A, comments from DENSO side and the interactions between participants.


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Participants understood the introduction to the indigenous machine tool of Japan through the special introduction session and the factory tour held by DMG MORI SEIKI. They also learned the supply chain between DMG MOROSEIKI, DENSO and TOYOTA as a case study.


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Besides these, this short-term program also provided opportunities for students from both institutes to have further communication through tours to interests of places in Nagoya (such as Nagoya Castle, Osukannon) and Igo Ueno (such as Nijya Musuem and Ueno Castle). During these visits, participants had interesting conversation on Japanese culture, pop culture in Japan and other related issues.


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In a word, this short-term program provided our participants from Chulalongkorn University a good opportunity to understand Japanese business, characteristics of Japanese companies through lectures, workshops and factory tours. Also, participants also experienced Japanese culture and manors of Japanese society during their stay. According to Dr. Nipit, the accompanying supervisor from Chulalongkorn University, it was a meaningful and successful program.